CHOCOLATE 750

First seen during Kanye’s Yeezy Season 2 presentation at New York Fashion Week, the Yeezy Boost 750 ‘Chocolate’ sneaker was officially released a month later on October 15, 2016. The design combines a light brown nubuck upper with an elasticated mid-foot strap, perforated vamp, and a gum Boost midsole that glows in the dark. The sneaker also features an upgraded YKK ankle zipper. The adidas Yeezy Boost 750 Light Brown/Gum (Chocolate) was initially rumored to be a Brown/Glow In The Dark version but as the release details became clearer, adidas Originals calls this Kanye West design Light Brown and Gum with a semi-translucent outsole. While previous Yeezy Boost 750 releases shared the colors, this version became affectionately known as the Chocolate Yeezy Boost 750. This Yeezy Boost colorway initially hit “the internets” months before the actual October 15th, 2016 release date and has a color palette from previous “Yeezy Season” apparel collections. Although many of the sneaker blogs showcased a version with a glow in the dark outsole. The shoes carried an initial retail price of $350 but as is the case with most of Kanye West’s collaborations with adidas, the pre-release buzz pushed resell prices significantly higher. Time will tell if the “Chocolate” Yeezy Boost 750 Light Brown/Gum will be as popular as other Kanye West designs but as of now, this Yeezy Boost looks promising.